The death of telcos, starved of revenues and relegated to
being providers of dumb pipes while over the top providers cream off all the
revenues, has been predicted for far longer than the likes of Google have been
around.
In the wake of both Telstra and SingTel Optus releasing
annual results last week the issue has once again come to the fore, in a
lengthy article in the Australian Financial Review last Saturday. It
painted a graphic picture of "a future in which humans are making more
phone calls, sending more messages and downloading more content than ever
before. And yet the big phone companies, such as Telstra, that for more than
100 years have made it happen are reduced to utilities providing little more
than a network of 'dumb pipes'."
The message was reinforced a couple of days later with the
release by IDC of its Australia Mobile Services 2014–2018 Forecast and Analysis
report, accompanied by a press release
quoting senior market analyst, Amy Cheah, saying that
connectivity is no longer enough to provide revenue growth. "While operators
must continue to invest in network capabilities to protect their core revenue
they must adapt their strategy to become more like OTTs [overt the top service
providers]; to create new streams of revenue growth by creating new business
and deliver new customer experiences."
That's another piece of advice that has
been repeated ad nauseam for several years. It was accompanied by some more,
from IDC research manager, Siow-Meng Soh, who said: "Mobile operators need
to form the right partnerships and train their sales force to be able to sell
mobile solutions to different verticals instead of just selling connectivity —
which is increasingly being commoditised."
He added: "Some of these
applications are machine-to-machine (M2M) applications targeted at specific
verticals (eg, utilities, manufacturing, and transportation)."
Both these articles, and I have seen many over the years,
start from the premise that the pipes are dumb, that value can be added only
through what they carry and the issue for the owners and operators of those
pipes is that they get some of that value instead of letting the OTT providers
have it all.
But what happens when that network ceases to be dumb and
becomes smart, very smart indeed? Last week when Telstra and Optus were announcing
their results, over in the US, in Las Vegas TMC was staging a conference on
software defined networking (SDN) and network functions virtualisation (NFV).
On its web site there's a Q&A with
conference chairman and TMC CEO, Rich Tehrani. It's well worth a read, here
are a few snippets.
He's asked how the specifications for NFV will impact the
market. "These specifications describe how carriers can grow their revenue
by providing virtualised services to their enterprise customers by placing
solutions in the customer's cloud. By providing virtualised customer equipment,
carriers will be able to cost-effectively compete with OTT cloud-communications
vendors more effectively."
He's asked
what the opportunity will be for telcos. "Massive – huge – incredible – I
haven't seen an opportunity in the telco ecosystem space this big since 1998
when I launched Internet Telephony Magazine and subsequently watched circuit
switched products become legacy thanks to packet-switched. This exact sort of
transformation is going to happen again. ... The OTT providers and other
competitors know this and are certainly not slowing down their assault."
It's less
that two years since a bunch of telcos, including Telstra, presented the first
white paper on NFV. Since then progress has been astonishingly rapid. Telstra
is already trialing virtualised CPE functionality with Ericsson and yesterday
Ericsson announced that would continue to supply optical transmission equipment
to Telstra, along with gear from its partner, Ciena. All their press release
could talk about - albeit very vaguely - was how the technology would enable
Telstra to implement SDN and NFV.
In other
words those dumb pipes are about to become very smart indeed, and the telcos
will be the brains. Reports of their death are, in all likelihood, greatly
exaggerated.