It was, I am sure, no coincidence that NEC announced a major
OSS deal with Optus on the day that Optus announced its Q2 results, as part of
parent SingTel's Q2 results announcement.
Optus is trying to play down the importance of a deal that
will have far reaching effects on the company for years to come and, if
successful, will greatly improve Optus' agility and competitiveness. And if not
successful...
NEC subsidiary NetCracker is providing a complete
operational support system upgrade to Optus. NetCracker products will support
all Optus services - consumer and business - across the entire service fulfilment
chain from service order management to network configuration and activation.
The project will take three years to complete and is
believed to be one of the biggest of its kind being undertaken by a major telco
anywhere in the world.
Optus is saying nothing. Rather than crow about what the
deal could mean in terms of efficiency, improved customer service, etc it is
keeping its head down. Not that its low profile will make any impact where the
news really matters - to Optus major competitors who will be monitoring the
project as closely as they can for signs of its impact on Optus' market activities,
and for any signs of hiccups.
Gartner has just released its Magic
Quadrant for OSS. It has NetCracker as the highest ranked player in the
leaders quadrant, marginally ahead of Amdocs and Ericsson. Oracle and IBM are
also in the leaders quadrant.
More important though, here is what Gartner has to say about
OSS in general: "OSS data is of strategic importance to measure the impact
on specific operational, customer and business goals. OSS helps to improve
operational efficiency, drive down costs and improve customer experience. ... [OSS
data is used] to link operational technical planning with actual customer data,
and hence is used by lines of business, marketing, strategic planning, etc.
And like almost every other area of IT, OSS is struggling to
keep up with disruption. "The evolution of digital services and of
convergent services poses complex challenges for OSS. Challenges include
machine to machine (M2M), value-added services (VAS) and B2B (enterprise), as well
as the need to provide more competitive personalized services (many of which
consist of third party content and components)," Gartner says.
It's believed to be 10 years since Optus undertook a major
OSS upgrade, so you can be pretty sure it's existing systems are under stress.
And I have not mentioned one of the biggest disruptions to
telcos that is approaching at great speed: the combination of software defined
networking and network functions virtualisation.
As Gartner says: "The arrival of NFV and SDN will be
disruptive to [telcos'] existing OSS architectures, potentially requiring an
upgrade or a new generation of OSSs. Network-facing OSSs — such as
provisioning, fault and event, and performance management — must be re-architected
to support network and service orchestration functions for hybrid infrastructures."
In short, it would be no exaggeration to say that the future
of Optus depends on the success of this project.